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As an SEO professional or webmaster, you must have heard the term ‘dwell time’ many times. But what does it mean? More importantly, does dwell time really matter in search engine optimisation (SEO)? And whether you should focus on optimi...

As you may know, Google crawlers crawl websites regularly to see if there is any content that they could index. While this is usually an automated process, there are a few things that you can do to optimise it and make it easier for Goog...

Google is updating its search rankings to elevate original news reports in the search engine results pages. After the update, original coverage of a topic, news, or event will likely be ranked higher and more prominently over follow-up a...

E-commerce is one of the fastest-growing aspects of the online marketing world. It gives an easy entry to smaller entrepreneurs and businessmen. However, the competition is getting tough, and you need every tool in the box to succeed. Fa...