Google explains how it views search results, synonyms, and search intent
Have you ever wondered why Google ranks different websites on the search results pages for two keyword phrases that look very similar? It is not uncommon to see a website ranking for one keyword phrase and then not ranking for another ve...read more
Does Google treat internal links in the header and footer differently?
We all know how important internal links are for Google as well as website visitors. Internal links help users and search engine crawlers navigate to different pages on your website and find web pages that they may not have found otherwi...read more
Google’s John Mueller reaffirms the importance of internal linking
In a recent Google Search Central SEO Office Hours session, Google’s John Mueller once again reaffirmed the importance of internal linking and how it should be used to direct Google to things that are most important. Is Breadcrumb Struct...read more
Google Page Experience desktop rollout is now complete
Google has confirmed that its Page Experience update for desktop has now been fully rolled out. The Page Experience update for desktop started rolling out on February 22 and concluded on March 3. Interestingly, it only took Google 10 day...read more