Have you ever wondered why Google ranks different websites on the search results pages for two keyword phrases that look very similar? It is not uncommon to see a website ranking for one keyword phrase and then not ranking for another ve...

We all know how important internal links are for Google as well as website visitors. Internal links help users and search engine crawlers navigate to different pages on your website and find web pages that they may not have found otherwi...

In a recent Google Search Central SEO Office Hours session, Google’s John Mueller once again reaffirmed the importance of internal linking and how it should be used to direct Google to things that are most important. Is Breadcrumb Struct...

Google has confirmed that its Page Experience update for desktop has now been fully rolled out. The Page Experience update for desktop started rolling out on February 22 and concluded on March 3. Interestingly, it only took Google 10 day...