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"Josh and his team have helped us grow our company in an exceptionally effective manner. With their digital marketing expertise they have helped us achieve Page 1 Google rankings for over 1,000 keyword phrases, which in turn has allowed us to dominate a great number of local areas in the South East of England. They have been paramount in increasing our sales and helping us reach our business objectives."
Carpet Bright UK has an exceptional reputation as one of the UK’s leading domestic carpet cleaning specialists. Yet, before our involvement, Carpet Bright UK's online presence was not much to behold.
We were tasked with increasing the company's revenue through the use of a cost-effective digital marketing strategy.
increase in organic search traffic
keyword phrases listed on Page 1 of Google
Steady flow of
high value, quality leads every month
From our initial research and analysis we developed a keyword strategy.
We selected our target keywords based on 2 factors:
The first was to analyse and investigate the “average monthly search volume” for keywords related to CBUK’s services. We delved into the data through our specialist software and discovered which “keyword phrases” potential customers were using most often to find carpet cleaning companies.
The second factor we considered was the competition and the speed at which we could achieve Page 1 ranking positions for the most searched for keywords.
Our research led us to selecting the local areas in the South East of England that would be most profitable for CBUK to target. Specifically these were low competition, high search volume local areas. After achieving strong Page 1 Google ranking positions for these keywords our strategy then switched to targeting higher competition keywords.
After selecting the perfect keywords for the campaign, we then developed a plan to adjust the client’s website code to reflect them. By doing so, we made the website more relevant to “carpet cleaning” keywords in the eye’s of Google.
This involved a detailed technical analysis of the client’s website, which culminated in report of recommendations being presented to CBUK for their approval.
Our On-Page SEO report included an analysis on each of the following points;
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