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The Role of SEO in Accounting Firms

Cultivating a strong SEO presence will drive more traffic, leads and sales to your accountancy business. Simply having a website and social media accounts is not sufficient. It has become essential to adopt a search engine optimisation (SEO) strategy to maximise the number of enquiries your accountancy firm generates.

Make it easier for customers to discover your accountants, at the exact moment they are searching for your services, with a SEO campaign.

Gain Visibility to Attract Local Leads

Local SEO is a digital marketing strategy that helps you become more visible in the areas you serve. Potential clients will often include terms like “nearby” or a specific location in their search queries, for example, "accountants in London" or "tax accountants near me". These search queries narrow down the search results to options a potential customer is much more likely to take. Optimising your website for local searches improves your visibility to customers who are interested in interacting with a local accountants. Ensure you're at the top of Google when new customers are searching for accountancy services near you.

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Climb the Ranks to Beat Competition

An effective SEO strategy improves your Google ranking positions. Since potential customers are unlikely to click on the second page of Google's search results, you need to show it near the top of the first. Ideally, in the top 3 positions. By achieving page 1 Google rankings for the keywords that describe each of your services and locations you service, your website will obtain more traffic, which in turn will lead to more enquiries and sales. Additionally, high ranking positions also improves your perception as an authority in your industry.

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Generate Valuable Leads to Drive Revenue

You need to generate the right leads to improve business performance. These are the people who will hire your accounting firm. Improving your website for this means publishing content that is relevant, informative and valuable to your audience. These factors help establish your credibility and will convince leads you’re the company to do business with.

Why Improve My Search Ranking is Right for You

Partner with a customer-oriented, results-based digital marketing agency with excellent experience with accountancy companies. Our SEO solutions were developed to help accountants get the most out of their online presence. Using the latest technology and proven practices, we create strategies that help you achieve your goals.

Get in touch with us to find out which of our services can help your accounting firm.

Our Process

The process of working with Improve My Search Ranking starts with a phone call to set an appointment – or by booking a strategy session in directly here. We’ll then discuss possibilities. We learn about your company, immerse ourselves in your vision and then do a no-holds-barred assessment of your web presence.

The point of that assessment is to determine why your site is languishing in the backwaters of cyberspace. And what will need to be done to deliver it to the promised land of page 1. Things we look for include the loading speed of your pages, the quality of the backend coding, keyword rank, social media integration and more. We then use that information to form the basis of our SEO plan for you..

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Don’t Let Opportunity Pass You By

Accountants business owners wondering how they can get more from their underperforming websites need look no further. Improve My Search Ranking offers companies a customer-centric approach to SEO services in Accountants that improves their search ranking, elevates brand awareness and drives traffic.

Just over 20 years ago the internet economy didn’t exist. Today it’s bigger than the economy of the UK. The companies that are enjoying the fruits of that explosive growth are the ones with high-quality SEO campaigns behind their websites. Don’t let the incredible potential of the internet pass you by. Contact Improve My Search Ranking and punch your ticket to the 21st century.

We have driven £1,000,000s worth of visitors to our clients' websites. We'd love to see if we could do the same for you.

Josh Hamit, Managing Director