Local Business SEO

Generate a natural stream of local enquiries

Once upon a time a local business would put a small ad in the Yellow Pages and in the local paper. With a bit of patience clients would come knocking on the door and business would pick up nicely.

Those days are unfortunately over. If someone is looking for a product or service, the internet is the first place they go.

Local SEO is Paramount To Business Success in 2017


When it comes to local SEO, it is not just about looking – it’s all about being found.

Today’s users have numerous questions in need of answers. Due to the fast-paced nature of technology, the internet now offers solutions to their queries. Users, however, are still impatient. They will not browse through all the results; the companies they see on the first page are the first ones they will click.

For example, someone looking for a “plumber in London” will search for that phrase in Google, that individual will only look at the first page of results and after looking at two or three websites he will have made a decision on what plumber to go with.

  • 80% of people use the internet when they need to find product or service locally.
  • In the UK today, 3 out of 4 people buy products and services online.
  • Of those who shop on the high street, 40% prefer to research online first.


Can your local business afford not to be ranking on Page 1? That is where SEO for local business comes in.

The Improve My Search Ranking.com Approach


Your web presence is now your business’ first impression with customers. Take control of your business’ online exposure by owning the local search rankings for your product or service.

Here at Improve My Search Ranking.com, we believe local SEO is crucial when you want customers to find your brand locally. When they do, the rewards are endless: better conversion rates, more leads and improved engagement with customers. But we do not just give you the information you need; our local business SEO services in London and Kent will give your business exactly what it needs.

Our local business SEO packages cover you getting to Page 1 for local searches and also earns you exposure on the major maps listing sites including; Google maps, Yelp, Foursquare, Yahoo local, Bing, and Apple Maps. We can help you generate more exposure and sales in your local market.


What are our other goals for your SEO for local business plans?
  • Help your brand be the go-to business in your local area
  • Build up your local reach to improve your potential for national reach
  • Own as much as we can of Google’s page one listings


  • Trust our team of local search engine optimisation experts to help you reach bigger returns on investment. Talk to us today and see what we can do for you.  

Reserve Your Free, Confidential SEO Consultation With Us

Process


Research & Analysis

Keyword Strategy

Link Strategy

Content Strategy

Reporting & Evaluation

The first step in each of our Local SEO campaigns is to get to know you, your business, your competition and your industry as a whole. By understanding both your business objectives and industry we are able to research and plan a bespoke local SEO campaign tailor made just for you.

This initial analysis and research will give us an understanding of where your website currently stands in terms of its local search performance.

From our initial research of your business and industry we are able to develop a list of local keyword ideas we believe will be worth pursuing.

We will research and assess the monthly search volume for keyword phrases based around your products and services in the local and neighbouring areas in order to determine where there is the most demand. Our keyword strategy also involves looking at the national demand for your service online. This will help us understand what generic searches are made in your industry.

Our proposed keyword ideas will be sorted by monthly search volume and our perceived “ranking difficulty.”

Off-page SEO is the single most important aspect of any SEO campaign. Today, in 2016, old-hat SEO techniques such as building large quantities of low quality links no longer help improve a website’s ranking position.

Our link strategy is based on the latest best practices in the industry and revolves around creating and securing high quality backlinks that help improve your website’s Domain Authority, and thus its ability to rank in Google and other search engines.

Each month our team of diversely trained writers and content marketers will produce articles, press releases, video, infographic and other content that will appeal to your target market.

The content we create will not only help to generate social signals and natural backlinks, but it also enhances the authority and image of your brand online.

Every month we provide you with a detailed report highlighting the improvements achieved in the previous 30 days, showing increases in organic traffic, ranking positions and the all-important revenue and goal conversion statistics.

Moreover, with your account manager never more than a phone call away you can request any of the key metrics we follow for you at any time during the month.

Case Study

Local SEO Featured Case Study

Oakleigh Manor Garden Design

Oakleigh Manor is an award winning garden design and landscaping company based in Kent. Their website and online marketing strategy however, was far from award winning. In fact, previous to our involvement their website only generated 2 web enquiries in 6 years. We were brought in to increase targeted website traffic and the number of enquires the website generated. Click the link below to learn how we generated over £200,000 worth of new business for Oakleigh Manor in less than 12 months.


Read full case study

Cs

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