How to stay ahead of Google’s ever-changing SEO algorithms

March 30, 2020 by Samwise Diamond

SEO is a dynamic field, mainly because search engines evolve regularly with new algorithm updates. To keep up with these changes — and, in fact, stay ahead of the updates — you also need to adapt and evolve. 

More importantly, you need to have a few guiding principles to ensure that your website and SEO strategy are built on a solid foundation that won’t be affected by an unexpected algorithm change.

In this blog post, we are going to discuss a few actionable tips and ideas to help you stay ahead of the curve. 


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Samwise Diamond

Does your website need a sitemap? Google shares new information

March 29, 2020 by Naim

You might already be familiar with sitemaps, the importance of a sitemap for a website, and the role of a sitemap in facilitating search engine indexing and ranking in the SERPs.

However, in case you have no idea about sitemaps, Google has shared some new information about sitemaps and, more specifically, which websites need to focus on having a sitemap. 

This information was shared in the latest Google Search Console training video. 

Here are a few important points from the video that you should know about sitemaps: (more…)

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The importance of internal links and website structure in SEO

March 25, 2020 by Samwise Diamond

SEO or search engine optimisation has many different aspects. It comprises a lot of things: from keyword research to on-page SEO to off-page SEO and backlinks from well-established relevant websites on the internet.

However, there is one more factor that is often overlooked: the structure of the website.

Depending on how good the website structure is, it can help search engine crawlers to index and crawl more web pages on the site easily. Moreover, a robust and intuitive website structure can also make it easier for visitors to find relevant information, improve engagement rate, reduce bounce rate, and more.

In this blog post, we will discuss the importance of website structure, the crucial role internal links play, how everything affects the website’s overall SEO, and what are some of the best practices that SEO professionals can follow.

Let’s begin. (more…)

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Samwise Diamond

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