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How to mitigate SEO risk after a rebrand

August 4, 2021 by Howard

Are you thinking of changing your brand name and domain name? 

There are many reasons why a business may want a rebrand. However, a rebrand — as exciting as it is — is full of pitfalls and potential issues one must avoid.

One of the biggest and most common issues with a rebrand is the potential SEO loss. You risk losing internal link juice, backlinks, brand queries, and more.

However, with a few recommended practices, you can mitigate that risk significantly. 

In this post, we share a few tips on how to minimise potential SEO loss during and after a rebrand.

 

1. Content preservation

 

Before we jump into the nitty-gritty technical details of mitigating SEO risk, it is a better idea to talk about content preservation. (more…)

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What is Google Ads relevance, and how to improve it?

July 30, 2021 by Howard

Google Ads is an excellent way to drive traffic to your website, generate MQLs, and increase sales and revenue. However, Google Ads can also be a very expensive advertising channel if you do not know what you are doing.

The basic idea is that you bid on relevant keywords and compete with other businesses to get a spot on the top of search engine results pages.

However, the key thing to understand here is that money isn’t the only factor that plays a role in the bidding process. Ad relevance is an equally important factor.

Moreover, if your ad is highly relevant, you will be paying less money than your competitors. That’s why improving Google Ads relevance can be a major differentiator between a failed and a highly successful Google Ads campaign.

In this blog post, we will discuss more about Google Ads relevance and quality score, and what you can do to improve the quality score and, therefore, reduce the amount you pay for ads. (more…)

Howard

Google’s expanded ‘About This Result’ panel shares insights into search ranking factors

July 28, 2021 by Howard

Google is expanding the ‘About This Result’ panel with more information. Interestingly, this new information can help SEOs get meaningful insights into why a particular result was chosen and served.

This information regarding the search ranking factors that Google used when selecting a search result can affect how SEOs strategize and prioritize certain ranking factors.

For online searchers, this expanded panel shares information on why a certain result was selected by Google.

Following is an example of the updated and expanded ‘About This Result’ panel. (more…)

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