Facebook to Rank Videos by Completion Rate

February 27, 2017 by Jane

Facebook video is going to be the next big thing in 2017. At least, this has been the prediction by most social media experts and digital marketing professionals for quite some time. As per recent updates, it’s becoming more and more of reality.

Recently, Facebook has announced a new algorithm update that will rank videos based on completion rates.

Let’s see what it means, how it is going to impact you, and what you can do about it. (more…)

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An Introduction to ‘Ads Added by AdWords’

February 20, 2017 by Jane

Google has recently introduced a new program, Ads Added by AdWords. And it can very well be the turning point in the future of PPC ads.

Let’s not be mysterious and vague and let’s jump right away into what it is, how it works, and how it is going to impact your Google AdWords efforts and the results you derive from it.

It is a good idea to start from the top. (more…)

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3 Big Changes are Coming to Facebook Trending Section

February 13, 2017 by Jane

Ever since Facebook introduced ‘Trending’, it has seen more than a few changes. Recently, Facebook has introduced 3 major changes that are coming to Facebook Trending very soon.

In the beginning, these changes will roll out in the United States of America. Gradually, these changes will be introduced to other countries such as the UK, Canada, Australia, and India.

So, here is what Facebook is changing with ‘Trending’.  (more…)

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