Google’s crawl strategy: Quality content takes the lead.
In a significant update from Google’s Search Relations team, the longstanding myths surrounding the concept of a “crawl budget” have been addressed, offering clarity to SEO professionals and website owners alike. This r...
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7 common reasons why most content strategies fail
Navigating the digital marketing landscape requires more than just creativity; it requires a solid content strategy. However, even the best-laid plans can and do often go awry. Content marketing strategies are one shining example of such...
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What are zero-volume keywords (and how to find them)?
In the ever-evolving landscape of search engine optimisation (SEO), one often overlooked aspect is the power of zero-volume keywords. Keyword research and targeting strategies have evolved over the last few years. As competition continue...
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Your 10-point 2024 blueprint for dominating SEO and Content marketing
In the relentless digital arena of 2024, your online presence is your lifeline. 2024 is here, and it brings new SEO and content marketing challenges for local business owners who are trying to compete, survive, and thrive in the ever-com...
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