Microsoft recently announced a user-behaviour analytics tool that is free and GDPR compliant called Clarity.
Clarity aims to provide relevant data and insights to webmasters and help them understand how visitors interact with their website, while respecting the privacy of the users.
The best part about Clarity — apart from it being free — is that there are no traffic caps. It is also said to be properly optimised so it won’t slow down websites.
Search engine optimisation (SEO) is constantly evolving. However, many of the basics still remain the same.
Small business owners may not have a big SEO team to help their sites rank higher in the SERPs, but by following the best SEO and content practices, they can still compete with bigger, more established businesses.
Google BERT is on track to becoming a major part of the Google search engine ranking algorithm. It seems like as Google BERT grows in functionality, it may impact exact match keywords and devalue their importance.
This concern was raised in the latest Google Office Hours hangout session, and Google’s John Mueller clarified the potential impact of Google BERT on exact match keywords.
Here is the question: (more…)
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