SEO Blog

If I told you your website traffic could drop by 30% next year, would you panic? Most business owners would. But what if I told you that at the same time, your enquiries could actually go up? Thanks to Google’s AI search and the ri...

What 156 live local-service campaigns reveal about authority, the big directories, and what actually wins local search. Across 156 local SEO campaigns covering 20,000 tracked keywords, we found virtually no relationship between a website...

This year’s brightonSEO made one thing very clear: SEO is no longer just about rankings and traffic. AI search is taking over which means it’s changing user behaviour and fragmenting discovery journeys. This makes us as marketers rethink...

What Is E-E-A-T E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. These are Google’s quality guidelines and are used to assess content quality. Content that meets the E-E-A-T criteria has a much higher chance of ran...