Content marketers and SEO professionals know the importance of keywords. After all, it is the keywords that people use whenever they have to find something on the internet.
Therefore, including high-volume and relevant keywords on a web page is a no-brainer.
But how do you do that without making your content appear unnatural? What are some of the best practices for including keywords on a web page? (more…)
What advantages does a domain have if the domain name has an important keyword in it?
It is always a good idea to periodically audit your Google Ads account and see what improvements you can make. But it becomes essential when you have to start working on an existing account for the first time.
In that case, you should always start with a thorough analysis and audit.
Here are five key areas to check when auditing a Google Ads account. (more…)
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