Images play a big role in content marketing and SEO. They help with content readability, user engagement, average page on time, and even conversions. Similarly, optimised images also help Google understand what the page is about and even...

Google has confirmed that it started rolling out a new spam update on October 19, 2022. This spam update is rolling out globally and, therefore, will affect search engine results worldwide and in all languages across the globe. The initi...

Interested in increasing your organic click-through rate? A higher organic click-through rate has many benefits: It can increase organic traffic — despite ranking at the same position on the SERPs as you’ve been ranking on. More traffic ...

Google has done a major refresh of Google Webmaster guidelines and rebranded it as Google Search Essentials. Apart from the rebranding, Google has updated and streamlined the guidelines for website owners and content publishers. No more ...