Bing Ads Editor Update Brings Fixes and New Features

May 8, 2017 by Jane

Bing Ads Editor latest update release, version 11.10, brings a host of much-awaited fixes and new features that come as a sigh of relief for paid advertisers.

The latest update does the following three things:

  • With the latest update, advertisers can now manage review extensions in bulk.
  • The frustrating keyword import problem has been resolved. Now the editor fully recognizes the different match types.
  • Audience association for remarketing now has options for bid modifier.

Let’s discuss these changes in detail. (more…)

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How to Use the ‘404 Error’ to Improve Your Site’s SEO?

May 2, 2017 by Jane

Website owners hate 404 errors.

And they don’t want their visitors to encounter the error either. While it’s a good idea to minimise the possibility of 404s as much as possible, the truth is that you cannot simply eradicate the problem.

This is probably the most important part that most bloggers and website owners choose to neglect for whatever reason.

404 errors are a reality, and you can’t escape it. It’s how you use it to your own advantage can make all the difference.

In this blog post, we are going to discuss how to embrace the reality, accept the fact that you cannot completely eradicate 404s, and how to use it to your own advantage and improve your website’s SEO.

Let’s start with the beginning. (more…)

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3 Important Things to Do After Writing a Blog Headline

April 24, 2017 by Jane

Writing headlines for blog posts is as much an art as it is science now. There are certain techniques and strategies that popular bloggers use to improve their blog headlines by 10x. If you are not using those strategies, you may be missing out on a lot of traffic.

The attention span of an average human online reader is now just 8 seconds. In comparison, the average attention span of a goldfish is 9 seconds. In a world where attention and focus are fast becoming scarce, and there is way too much content online for a person to consume in his entire lifetime, the importance of effective and well-crafted headlines cannot be neglected.

Beware, this blog post isn’t entirely focused on “how to write a good headline”. The blogosphere is already full of such content. (more…)

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