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Google clarifies the role of Structured Data in affecting search engine rankings

January 20, 2020 by Naim

We all know that it is a recommended practice to include structured data whenever possible. The assumption is that it helps improve search engine rankings, but is it really the case?

After a recent controversy on social media, Google’s Danny Sullivan joined the conversation and clarified the possible impact, if any, of Structured Data on a web page’s search engine rankings.

Here is what happened. (more…)

Naim

4 pillars of a successful content marketing strategy

by Samwise Diamond

In 2019, 71 percent of B2B buyers said they consumed blog content during their buyer’s journey. The importance of content has never been higher in the online marketing world.

But why do some content marketers and businesses succeed in content marketing, while others fail? It’s mostly to do with the content marketing strategy.

Let’s look at the four pillars that a successful content marketing strategy is usually built upon, and what you can do to make sure your strategy has all of these important pillars. (more…)

Samwise Diamond

A beginner’s guide to Schema markup and structured data

January 15, 2020 by Samwise Diamond

As a webmaster or SEO professional, you’ve probably heard about schema markup and structured data. 

It’s not uncommon to see rich search engine results like this one:

This rich snippet is a result of structured data, which creates an enhanced description of your web page.

Structured data can have a positive impact on your web page’s search engine rankings and organic traffic. In this blog post, we’ll explore what schema and structured data is, how it is used, and what the benefits associated with it are.

(more…)

Samwise Diamond