Siri, Amazon Alexa, Google Assistant, and Cortana: over the last few years, these voice assistants have been getting a lot of attention and popularity. Because these voice assistants continue to get a lot of traction, the market for voice search is expanding rapidly.
This has changed the way the average consumer searches for product and information on the web. At the same time, it has also shifted the way digital marketers, SEO professionals, content creators, and online businesspersons cater to their audience and potential buyers.
According to a recent report by emarketer, the usage of voice assistant has increased from 102 million U.S. users in 2018 to 111.8 million U.S. users in 2019. It is an increase of 9.5 percent in one year. (more…)
Google has updated Google Images to make it easier for users to visit the original from the Google image results page. This updated is not only expected to simplify the user journey from images to web pages, but it will potentially send more traffic to content publishers and website owners.
Unfortunately, this feature will not be available for most websites. According to Google, only AMP pages can be benefited from this update. This feature, which is known as “Swipe to Visit”, was previewed at the Google I/O this year.
Is it possible that the feature will roll out to other web pages? (more…)
Almost all well-crafted pages (blog posts) on the web have two kinds of links:
- External links — links that direct users to another website on the internet.
- Internal links — links that redirect users to another page on the same website they are on.
While external links (although useful) drive users out of your website, internal links help them keep on for longer. There are several benefits of having internal links. Some of those benefits are:
- Internal links often simplify website navigation for users.
- Internal links also help define the structure and hierarchy of your website and its various pages.
- Internal links from well-established pages to lower-ranked pages may also help pass the SEO juice.
- Internal links also pave a clear path for search engine crawlers.
As you can see, there are several benefits of creating internal links on a web page. Following are 5 tips for you to do it right.
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