Google recently updated its Rich Result testing tool. According to the new update, you can now edit the code directly in the Rich Results testing tool and see how those edits would look like in real time.
This announcement by Google was made as a part of the Chrome Developer Summit. (more…)
When we talk about search engine optimisation (SEO), we usually focus on keywords, content, technical SEO factors, on-page optimisation, and backlinks.
But SEO is much more than that.
At its core, search engine optimisation is about providing the right content to the right audience at the right time. It’s about understanding what your readers want and then presenting it in the most appropriate and effective way.
This is why SEO is more about marketing psychology than it is about keywords and coding.
In this blog post, we will see how psychology affects a website’s search engine rankings and the overall SEO strategy, and what you can do to make sure you are doing it right. (more…)
Why do online users click on search ads?
Are they aware of the fact that they are clicking a search ad? Moreover, are they even aware of the difference between an organic listing and a paid ad. Surveys reveal that most consumers aren’t aware of the difference.
Having said that, there are certain factors that are always working in the background and affecting an average user’s decision of clicking an online ad.
In this blog post, we are going to explore some of the major reasons why people click on search ads and what you can do to improve the click-through rate (CTR). (more…)
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