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Google to scrap old Search Console reports from December 13

December 14, 2018 by Naim

It is time to get acquainted with the new Google Search Console.

Google recently announced that it would scrap the old Search Console reports. After December 13, 2018, the old Search Console reports would redirect to the new Google Search Console reports.

The purpose of doing this is to reduce duplicative efforts of maintaining two (relatively) similar types of reports. At this stage, we all know that the old Search Console is somewhat redundant and outdated. It is, therefore, time to start redirecting users to the new Search Console reports. (more…)

Naim

Keyword research evolution: How to find topics with buying intent

December 12, 2018 by Naim

Targeting keywords with the highest search volume is a strategy that does not work for everyone — except huge brands that have really big content marketing budgets.

For smaller businesses and startups, a little more creativity is required.

You can formulate your content strategy around the keywords with the highest search volume, but chances are that you will fail because of two reasons: (more…)

Naim

The Do’s and Don’ts of Meta Tags

December 9, 2018 by Naim

SEO professionals and most online business owners know what meta tags are. However, not everybody realizes the important role meta tags play in search engine optimization.

As more exciting and latest search engine ranking factors became popular in the last few years, meta tags have lost their importance a little bit. SEO factors, such as engagement rate, the loading speed of a website, mobile responsiveness, etc. have stolen the limelight away from meta tags.

However, they remain an integral and basic part of web pages and, therefore, should not be ignored.

In this blog post, we highlight a few do’s and don’ts of meta tags that would ensure that you are doing the basics right. (more…)

Naim