The great H1 vs. Title tag debate: Does Google even care?
Title tag optimisation has been a hot topic among SEO professionals for years, particularly regarding the importance of matching a web page’s H1 tag with its title tag. In the age of relentless keyword stuffing, it seemed like a no...
read moreGoogle says Core Web Vitals matter, but not for the reason you think
Core Web Vitals (CWV) have been a hot topic in SEO for a while now. Website owners scramble to improve their scores, believing it’s the key to unlocking higher search engine rankings. But a recent Google podcast, “Search Off ...
read more6 SEO audit tools (and how to use them)
Do you want to audit your local business website for SEO but aren’t sure which tools to use and how? Here are 6 SEO audit tools you can use and some tips on how to use each of them. 1. SEMRush SEMRush is one of the most popular tools amo...
read moreGoogle recommends replacing HTTP internal links with HTTPS versions
When you move from an HTTP version of your website to the HTTPS version, it is possible to leave behind plenty of HTTP internal links on your website. If you have set up proper redirects, visitors who click on the HTTP link will be autom...
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