In 2021, Google updated its search ranking algorithm with Google Page Experience. Google defines page experience as, “a set of signals that measure how users perceive the experience of interacting with a web page beyond the pure informat...

Back in 2016, Google introduced Accelerated Mobile Pages or AMPs to improve online user experience and reduce the time it takes for a web page to load. As the loading speed of web pages continued to become a major focus for Google, AMPs ...

It is no secret that Google has been focusing on and prioritizing the loading speed of websites. Apart from presenting relevant search engine results to online searchers, it is also equally crucial for Google as a search engine to presen...

However good your website and content is, you may still lose search engine rankings and traffic. After all, there are so many factors involved — from content quality to performance of competitors and algorithm changes — that may have an ...