Google algorithmic penalties are not new. They have been a thing for a long time, and it’s not going anywhere. If anything, with all the new systems and updates that Google keeps introducing — such as the latest Helpful Content update an...

It is estimated that approximately 25 to 30 percent of all web content is duplicate. That’s because different quotes, case studies, and tips are shared across the Internet on different websites. But that’s usually considered “duplicate c...

We know that Core Web Vitals (CWV) would play a big role as a search engine ranking factor, but by how much?  And is it really that big of a deal that some SEOs — and, especially, Google — have been making it? Google’s John Mueller recen...

Do spam reports lead to manual actions by Google? Nobody knew about it precisely, but many SEO professionals believed that the two are correlated. However, Google’s Gary Illyes recently clarified that spam reports only represent a small ...