Website Design

SEO Friendly and Designed to Convert

If you need your website to generate a large amount of enquiries, as you know, firstly it needs to be on Page 1 of Google. Secondly, it needs to be designed in such a manner that it encourages visitors to get in contact with you.

Website Design Services in London & Kent

There is nothing wrong with an aesthetically pleasant website. Still, the best websites on the internet are not just pretty – they are also functional. Keep in mind that users will not appreciate a beautiful site if it constantly lags or fails to load properly.

For most businesses hoping to solidify their online presence, this sounds like a difficult task. Without the hand of an expert, it is. When you choose to seek professional help, however, you will be surprised. Improve My Search’s website design services in London will help you strike a perfect balance between the two.

The Makings of a Good Website Design

For our team, the best websites do not focus on flashy gimmicks, false promises or extravagant copy. It should fulfil its main purpose: to give users what they want. If your site comes with pretty graphics, but loads slowly, visitors and potential customers will choose the competition over you.

Our website design services in London prioritise the following for your site:

  • Strong and clear message. We want your site to make a lasting impression to your customers. Our team builds your site’s purpose through a clear message visitors can understand.
  • Easy navigation. Clear navigation menus and well-structured pages make a huge difference in terms of user experience. Let us do the navigational planning work for you.
  • Relevant content. A site’s main function is to provide users with helpful information. Trust us to provide incredible content that keeps customers coming back again and again.

Our designs make use of best practice SEO and Conversion Rate Optimisation techniques

Getting your website placed organically on Page 1 of Google's search engine results is like having a prime retail location on Oxford Street, London. Thousands upon thousands of visitors will pass by your website, but will they hit the all important 'Buy Now' or 'Contact' button?

At Improve My Search Ranking we make sure each of our website designs are built with Conversion Rate Optimisation (CRO) techniques built in. This means creating a website that is designed from the ground up to turn visitors into customers. Using the latest studies in web-psychology we will develop a website for you that is scientifically proven to influence the decisions that potential customer will make.

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Research & Planning

Asset Gathering




As with our SEO campaigns, the first step in the development of a new website is to conduct a thorough interview with you so we have a full understanding of your business objectives.

A series of initial meetings will be scheduled to understand your brand and the design direction of your new website. From here, initial wire-frame designs of the website will be mocked up for your approval.

Step 2 involves the gathering of all the images, text and other files that are required to put together your website.

Our team of copywriters can come up with your new website's text based on the findings of our discussions on your business's brand and objectives. Alternatively, you can produce the content yourself.

Using the assets and initial wire-frames, we will put together the first mock-up design of your new website. This will be passed on to you for your feedback. Amendments will then be made as necessary until you are fully happy with the design.

The new website design will be deployed on a development server and tested thoroughly across different web-browsers, operating systems, screen sizes and mobile devices.

After each of the previous steps has been completed and you're 100% happy with the website, the files will be uploaded to your server and the website will be made "live."

Cue smiling faces and jubilation!

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