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The 5 Latest Blogging Trends (And How You Can Take Advantage of Them)

November 24, 2015 0 comments

In the past few years, blogging and content creation has changed quite significantly. There used to be a few good rules and “best practices” that most bloggers could follow and succeed. But things are not that simple anymore.

New trends are developing in the blogging world. And by following these trends as soon as possible, you can have an edge over your competitors.

In this post, we discuss the 5 latest blogging trends. Read these trends carefully and think about how you can take advantage of these developments.


1. Long-Form Content

A decade ago, blogging was mostly about 300-400 word blog posts. You could write whatever you want and still find target audience for that. The competition was not as tough as it is now.

But as the digital content world becomes saturated, this trend has also changed drastically.

Nowadays, those 300-word blog posts do not work anymore. Instead, long-form content is the ”new big thing” in the content marketing world.

There are two major reasons why successful bloggers are now leveraging the long-form content:

  • 1. As the online content world is becoming saturated, readers are finding it difficult to filter useful information. They don’t want to waste reading 10 different posts to find an important piece of information. Instead, they prefer one detailed guide or long-form blog post to extract all the related information from one place.
  • 2. Secondly, just like human readers, search engines are also preferring long-form and detailed blog posts. A recent study by SerpIQ found, based on a research on 20,000 sample keywords, each of the blog post ranked on Google’s 1st page had more than 2,000 words.

Here is the research.

average content length in Googles first page

2. A Change In Frequency

You must have heard this “advice” a thousand times by now.

”Publish a blog post everyday”

It isn’t the case anymore. While publishing daily is still a very healthy blogging routine, it is tough to create 2,000+ word blog posts everyday.

When it was a norm to publish 300-word blog posts daily, it was a much easier task to publish 30 posts per month.

However, it is almost impossible to consistently create 2,000+ word high-quality blog posts on a regular basis.

Instead, many professional bloggers are now leaning towards one post per week or 2 posts per month.


3. The 80/20 Rule

More than content creation, content marketing has stolen the limelight in today’s digital world.

You can create and publish 1,000s of blog posts, but it still won’t matter if you do not actively promote those posts to your target audience. This is why content promotion has achieved significant importance as an emerging trend.

The 80/20 marketing rule says that if you have spent 20% of your time creating a piece of content, you should spend 80% of your time promoting it.

It sounds very hard for newbie bloggers, but that is how it is working right now. And because of the time and efforts required to follow this trend, one post per week or two posts per month instantly seems a much better posting frequency.


4. Guest Blogging

It was expected that by the end of 2015  guest blogging would die. However, guest publishing has again the become the hottest trend. And it is working as effectively as ever.

However, the mindset and approach of guest blogging has certainly changed. More than for SEO purposes, guest blogging is now about content marketing, content promotion, authority, niche exposure, and building relationship with influencers.

Make sure your content marketing plan has a definite place for guest blogging. Otherwise, you may fall behind.


5. Images and Infographics

Text-based blog posts are still the main medium of communicating via web. But images and infographics have certainly made a dent.

Even if your blog post is consisted of text, it must have images in it. It is now a proven fact that blog post with images get 94% more traffic views.

Apart from simple images and screenshots, infographics have also become an integral part of any successful content marketing plan.

Recently, OkDork and BuzzSumo got together for a very extensive study on viral content. Their results showed that infographics get the highest numbers of social media shares.


Average shares by content type


Final Words

So these are the 5 latest blogging trends that are not showing no signs of slowing down.

We suspect that content marketing and blogging will continue to develop with these trends. So it is up to you now to adapt to these new blogging strategies and follow these trends.