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Google’s latest update, BERT, has made a big splash in the SEO world. Google BERT, combined with other machine learning and natural language processing techniques, helps Google better understand the context of a search query and the sear...

Did you see changes in the search engine rankings for local websites last month? Many SEOs, content marketers, and local website owners experienced the shift in local search engine result pages in November, but the reason for that was no...

Anchor text is an important part of internal and external linking. This is one of those elements that can unlock a link’s potential, add more context for search engines, guide search engine crawlers, and help a website rank higher for ce...

Google rarely shares tips on how to improve content. So when an official source does share tips on how to improve web content, it is always worth talking about. Recently, Google’s John Mueller was asked a question on how to improve web c...