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We all know that it is a recommended practice to include structured data whenever possible. The assumption is that it helps improve search engine rankings, but is it really the case? After a recent controversy on social media, Google’s D...

In 2019, 71 percent of B2B buyers said they consumed blog content during their buyer’s journey. The importance of content has never been higher in the online marketing world. But why do some content marketers and businesses succeed in co...

As a webmaster or SEO professional, you’ve probably heard about schema markup and structured data.  It’s not uncommon to see rich search engine results like this one: This rich snippet is a result of structured data, which creates an enh...

Heading tags such as H1, H2, and H3 tags, are important in SEO, and it is considered a good SEO practice to include primary and secondary keywords in these heading tags. But does Google consider keywords in heading tags a search engine r...