Why do online users click on search ads? Are they aware of the fact that they are clicking a search ad? Moreover, are they even aware of the difference between an organic listing and a paid ad. Surveys reveal that most consumers aren’t a...

When it comes to Google AdWords and ad optimisation, how much do you trust Google’s machine learning over manual optimization and A/B testing? Most online marketers would prefer manually running A/B tests and optimizing Google ads, but G...

A new tool has been added to Google AdWords that would allow online advertisers to forecast the reach and frequency of their YouTube ads. With the latest Google AdWords Reach Planner, advertisers will be able to build more effective medi...

Did you ever notice that most successful online businesses use pay-per-click marketing? Although many online business owners see PPC ads as a pit for losing money, there are many who are successfully banking on PPC ads to run and sustain...