Google AdWords is an extremely popular advertising platform. In fact, not many businesses could go without search engine marketing through Google AdWords. However, after a significant latest change, Google has been receiving a lot of bac...

Google has recently updated its Google AdWords interface. The new design is sleeker and more in line with other Google products. However, some advertisers aren’t welcoming the change as much as Google would have anticipated. Because adve...

Google AdWords is a powerful tool. Almost all digital marketers understand how capable Google AdWords can be when it comes to buying traffic and optimizing conversions. However, we can all agree that Google AdWords — at least for beginne...

What does “exact match” mean? If you have been in the online marketing industry for any length of time, I bet you can easily answer the question. “Exact match” means precisely that, exact. However, now Google has announced a change that ...