Google Gets Backlash From Advertisers on Doubling AdWords Budget
However, after a significant latest change, Google has been receiving a lot of backlash from advertisers.
Recently, Google decided to double the AdWords budget. It is a significant change to how Google AdWords budgets are consumed. Needless to say, the advertising community is not too happy with the change. While Google believes that the extra budget consumed by AdWords would be set off on low-performing days, this change is, indeed, significant and bound to shake things up.
Let us explain in a bit more detail.
From now on, if you set an average daily budget, Google AdWords campaigns would be able to spend up to twice that daily budget on high traffic days. So, in theory, you might run out of your monthly marketing budget in 15 days.
However, on the other hand, you’d have achieved your traffic goals by 15th anyway.
Google believes that this change is being made to help advertisers expand their reach, attract more traffic, and achieve their goals quicker than ever before. It is safe to assume that the change would also encourage to advertisers to spend more.
This is what Google said.
It is important to note that, if you talk from a monthly budget perspective, you won’t be spending more than your allocated monthly budget. However, the only downside is that you might end up spending your monthly budget before the month actually ends.
This means that they won’t be able to show ads for the rest of the month — unless they decide to pour in more money.
Here is what some advertisers are thinking about this new change.
What do you think about this change by Google?
Do you think it is a good move by Google as it might lead to advertisers hitting their goals consistently — especially during months with high traffic spurts?
Or do you think it should be optional and not mandatory?
Let us know your thoughts.