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2020 is here. Have you prepared a list of what you are going to do better this year in terms of search engine optimisation? As we move forward, SEO professionals and webmasters will continue to face new and exciting challenges. In a dyna...

While search engine optimisation or SEO often follows a set pattern, it does require special treatment and unique tactics when dealing with different businesses. This distinction becomes even more apparent when it comes to B2B vs. B2C. I...

User Experience, or UX, has always been important, but it has become extremely crucial in today’s SEO world. Metrics such as bounce rate, time on page, and dwell time play a crucial role in helping search engines determine the search eng...

In a recent announcement, Microsoft confirmed that Bingbot is going evergreen, just like Googlebot. As per the announcement, Bing will adopt the Chromium-based Microsoft Edge browser for rendering web pages and running JavaScript with Bi...