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Last month, Google introduced BERT — Bidirectional Encoder Representations from Transformers — which would help Google better understand online search queries with proper context. The algorithm update made many headlines about what it is...

87 percent of marketing professionals use video as a marketing tool. The demand and importance of high-quality and informative videos is continuously increasing. But video content isn’t just about maintaining a YouTube channel and upload...

In 2018, 72 percent of successful and accomplished content marketers highlighted their content strategy as a key to their success. A solid content strategy is often the most important piece of the marketing puzzle for an online business ...

Bing recently announced a new link penalty to address “inorganic site structure”. The new penalty will target private blog networks or PBNs, unethical cross-website linking, and subdomain leasing, which Bing refers to a practice that “eq...