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As you know, search engines are constantly evolving and getting smarter. As they keep getting better, they are also improving ways to rank websites and businesses in the search engine results. Over the past few years, there have been qui...

Have you ever wondered about which AdWords position is actually the best one in terms of high CTR and low CPC? Adobe Media Optimizer recently conducted a study that analyses anonymous data for more than 3 months in search advertising. Th...

Content marketers and bloggers often pay so much attention to publishing new content that they completely forget about the posts that they have already published. Every piece of content requires significant efforts, research, and hard wo...

When we think of search engine optimisation or SEO, we often think about keyword integration and backlinks. All these things are important. There is no doubt about that. In fact, keyword optimisation and backlinks can be some of the most...