It was just a matter of time, wasn’t it? Ever since Facebook started Facebook Stories, online marketers and Facebook advertisers suspected that ads are coming. However, Facebook has been suspiciously quiet about the success of Facebook S...

Subdomain or subdirectory? Which one is better for search engine rankings? More importantly, how does Google treat subdomains and subdirectories when it comes to ranking sites in the search engine results pages? This topic has been a mat...

Although many modern-day SEO professionals believe that meta descriptions do not matter anymore, they still have some value. A few years ago, meta description was considered a relatively important search engine ranking factor. SEO profes...

When it comes to Google AdWords and ad optimisation, how much do you trust Google’s machine learning over manual optimization and A/B testing? Most online marketers would prefer manually running A/B tests and optimizing Google ads, but G...