Fresh news articles or evergreen content? It has been a matter of debate for far too long in the online world. If you only produce news articles, now is the time to rethink your strategy. You simply can’t ignore the importance of evergre...

Google Voice Search has always been a matter of discussion for the past few years. It is a great tool that is only going to get better as time passes. Moreover, apart from the wonderful ability to search with your voice, the ever-evolvin...

Backlinks have always been important for ranking higher on the search engine results pages. And they continue to do so … According to a recent study, backlinks are the 3rd most important search engine ranking factor in 2015. This is why ...

Keyword research isn’t dead. Many people and “experts” argue that after the Google Hummingbird update, keyword research and keyword optimisation is no longer applicable. However, it is just not true. Keyword research and keyword optimisa...