Google Now Allows Local Businesses To Promote Sustainability
Sustainability and eco-consciousness are becoming more and more important with each passing day. Local businesses can also have a role to play. Now, Google is allowing businesses to display their passion and commitment to global sustaina...
read moreHow to analyse local organic search competition
Competitor analysis is an important aspect of online marketing and search engine optimisation (SEO). It is especially important for small and medium-sized local businesses because they often lack the budget and time to test different thi...
read moreGoogle’s John Mueller shares tips on how to use alt text
Alt text or alternative text is used to describe an image on a web page to search engines as well as human visitors who do not see the image. Because search engines cannot properly read and understand an image, they use alt text to under...
read moreWhat is NAP consistency? And why is it so important for Local SEO?
What is NAP consistency? NAP is an acronym that stands for the name, address, and phone number of a location-based business. Here is an example of NAP. John Doe’s Gardening Company, 19 High Street, Bromley, BR11AB https://www.johndoegard...
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