Siri, Alexa, Google Assistant and Cortana.
Over the last few years, these voice assistants have been getting a lot of attention and popularity.
Because of this, the market for voice search is expanding rapidly.
This has changed the way the average consumer searches for product and information on the web. At the same time, it has also shifted the way digital marketers, SEO professionals, content creators, and online business people cater to their audience and potential buyers.
According to a recent report by emarketer, the usage of voice assistant has increased from 102 million U.S. users in 2018 to 111.8 million U.S. users in 2019. It is an increase of 9.5 percent in one year. (more…)
Google Ads is an excellent way to target keywords that would be extremely difficult for your website to rank for organically. With the right type of ads, any website can start gaining targeted traffic and sales almost immediately.
However, not every Google Ad campaign is a success.
The efficacy of a paid search campaign heavily depends on your strategy and execution. You have to be tactical in how you plan your paid campaign and meticulous in the way you execute your strategy.
Following are 5 Google Ads tips that will help you improve CTR and conversion rate.
In 2016, Google announced that approximately twenty percent of mobile queries were powered by voice search. It is estimated that by 2020, 50% of searches will be voice searches.
Voice search is a growing trend; there is no doubt about that. And Google is playing its part to encourage more and more people to search via voice instead of typing keywords.
After a recent update in that direction, Google has added a new microphone icon to the Google.com search field on Android phones. Previously, users could do a voice search on the mobile web with the help of their Android keyboard microphone. However, this latest change may encourage more people to use voice search.
Take a look at the following image that compares an Android device with an iPhone. (more…)