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Why focus on user experience? Search engines have evolved over the past few years. They do not rely on exact match keywords as much as they used to do a decade or two ago. Their search engine ranking factors are now more complex and invo...

On July 28, 2022, Google updated its search quality rater guidelines. This was the first update in over nine months — the last time Google updated the search quality rater guidelines was back in October 2021. In this post, we will take a...

When you move from an HTTP version of your website to the HTTPS version, it is possible to leave behind plenty of HTTP internal links on your website. If you have set up proper redirects, visitors who click on the HTTP link will be autom...

Sitelinks can prop up your main search result by adding shortcuts to other pages on your site. It helps you drive relevant search traffic to the correct web pages and occupy a larger space on the search engine results pages. It can be es...