Navigation is one of the most important aspects of your website. It not only allows users to easily browse and find important web pages, but the overall user experience and positive (or negative) signals may also have an impact on your s...

Whenever someone is discussing search engine optimisation, keyword strategy, or keyword research, long-tail keywords are bound to come up in conversation sooner or later.  That’s because it has become more difficult than ever to rank for...

Google’s latest update, BERT, has made a big splash in the SEO world. Google BERT, combined with other machine learning and natural language processing techniques, helps Google better understand the context of a search query and the sear...

Did you see changes in the search engine rankings for local websites last month? Many SEOs, content marketers, and local website owners experienced the shift in local search engine result pages in November, but the reason for that was no...