Competitor analysis is an important aspect of online marketing and search engine optimisation (SEO). It is especially important for small and medium-sized local businesses because they often lack the budget and time to test different thi...

What is NAP consistency? NAP is an acronym that stands for the name, address, and phone number of a location-based business. Here is an example of NAP. John Doe’s Gardening Company, 19 High Street, Bromley, BR11AB https://www.johndoegard...

Fake or abusive Google Maps reviews have always bothered local businesses. Recently, Google shared insights into how Google handles these reviews that some users leave for local businesses on Google Maps. According to the explainer that ...

Google announced page experience signals as a search engine ranking factor in 2021. One of the biggest parts of those page experience signals is Core Web Vitals. Core Web Vitals measure the quality of the user experience on a website and...