When we think of search engine optimisation (SEO), we usually talk about higher rankings in Google’s search engine results pages. Google is super important; there is no doubt about that. However, it’s not the end of the world. I hate to ...

Most businesses now offer some sort of a free trial plan to users in order to generate more leads. There is so much competition online that without a free trial, it is hard to attract potential customers and convince them that you have g...

Google Ads has updated its workflow to let advertisers create goal-based campaigns. Previously, advertisers would create campaigns without specifying their business goals. With the new workflow, however, advertisers can first define thei...

A lot has been said about app interstitials, mobile-friendliness of websites, Google’s search engine rankings, and mobile-first indexing. However, recently Google’s John Mueller has reminded everyone that app interstitials may also cause...