Website owners hate 404 errors. And they don’t want their visitors to encounter the error either. While it’s a good idea to minimise the possibility of 404s as much as possible, the truth is that you cannot simply eradicate the problem. ...

Writing headlines for blog posts is as much an art as it is science now. There are certain techniques and strategies that popular bloggers use to improve their blog headlines by 10x. If you are not using those strategies, you may be miss...

Google has just released new data that claims its recent efforts have managed to reduce fake Google Maps listings by 70% since 2015. Google has long recognized the blatant abuse of Google My Business listings, which is also extended to G...

What does “exact match” mean? If you have been in the online marketing industry for any length of time, I bet you can easily answer the question. “Exact match” means precisely that, exact. However, now Google has announced a change that ...