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10 Online Review Statistics You Should Know in 2023

January 18, 2023 0 comments

In the digital age, online reviews are becoming increasingly important for businesses. Reviews offer potential customers valuable insight into the quality of a business’s products and services and can ultimately decide their success or failure.

Statistics show that an overwhelming majority of consumers trust online reviews and take them into account when making purchasing decisions.

In this article, we will provide 10 online review statistics to illustrate this point. In addition, we will conclude the article by highlighting 5 lessons you can take away from these online review statistics and a few resources that can help you improve your online reputation management.

10 online review statistics you should know

  1. As of 2021, 87% of consumers read online reviews before making a purchase, according to a survey by BrightLocal. (Source)
  2. According to a survey by ReviewTrackers, 97% of consumers read online business reviews. (Source)
  3. A survey by Podium found that 92% of consumers read online reviews for local businesses. (Source)
  4. A study by Spiegel Research Center found that products with more reviews have a higher chance of being purchased. (Source)
  5. A survey by Dimensional Research found that 90% of consumers say their buying decisions are influenced by online reviews. (Source)
  6. A survey by Trustpilot found that 85% of consumers trust online reviews as much as personal recommendations. (Source)
  7. A survey by Bazaarvoice found that 63% of consumers are more likely to purchase from a site if it has product ratings and reviews. (Source)
  8. A survey by PowerReviews found that 72% of consumers will take action only after reading a positive review. (Source)
  9. A survey by OpenReviews found that 88% of consumers trust online reviews written by other consumers as much as they trust recommendations from personal contacts. (Source)
  10. A survey by Reevoo found that 92% of consumers read online reviews before making a purchase. (Source)

5 lessons and takeaways

  1. The majority of consumers read online reviews before making a purchase. This highlights the importance of businesses having a presence on review sites and actively managing their online reputation.
  2. Positive reviews can have a significant impact on a consumer’s purchasing decision. This demonstrates the value of businesses investing in strategies to encourage satisfied customers to leave positive reviews.
  3. Online reviews are trusted by consumers just as much as personal recommendations. This shows the power of word-of-mouth marketing in the digital age.
  4. The number of reviews a product or business has can impact a consumer’s purchasing decision. This underlines the importance of businesses getting as many reviews as possible.
  5. Online reviews can influence a wide range of consumer decisions, from local businesses to e-commerce products. This means that businesses of all types need to be aware of the impact of online reviews and take steps to manage their online reputation.


You can learn more about online reviews, their impact, and how to get customer reviews online here:

In addition, don’t forget to check out our comprehensive guide to local SEO. This guide covers everything you need to know about setting up your website for local SEO success in 2023.