Search engines are constantly evolving. With mobile search growing and taking a different, more integrated shape, mobile search engines and apps are also evolving into something unique and different.
“Evie” is another recent examples of this.
As an owner of an online business, you need to be aware of what “Evie” is, how it works, and what kind of an impact it could have on your business.
What is “Evie”?
“Evie” is basically a search engine without a separate third-party app for searching. It redesigns Android homescreen to integrate web search, in-app data, and other related information, all in one place to offer a more well-rounded search experience to Android users.
In many ways, it is like Apple’s iOS Spotlight.
David Zhao, the CEO of Evie and the former Amazon engineer, says that Evie is not directly competing with Google the search engine. He insists that they just want to redesign the Android home screen and fill up the fragmented gaps that Android users experience while searching for information and content.
According to Zhao:
“We believe the core solution to this app proliferation and fragmentation problem lies in understanding the relationships between apps, services, and content on mobile. We want to provide people with a direct path to what they want, when and where they want it — without toggling between multiple apps.”
Here is a quick explainer video of Evie.
The evolution of mobile searching apps is definitely going to have a big impact on mobile search engine traffic in the near future.
In the SEO world, one of the major focuses has been on mobile optimisation and mobile-friendly websites. However, with these search engines growing and taking the major chunk of the mobile world, that focus might take a shift.
Mobile searching apps like Evie are eliminating the need of a third-party mobile search engine. These apps integrate all the data — along with web search results — and present all of it in a single interface.
How do you think these mobile search apps will affect the mobile SEO world? Please share your thoughts in the comment section below.
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