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How to Successfully Curate Content for your Content Marketing Strategy

November 18, 2015 0 comments

Do you have a proper content marketing strategy?

First of all, I hope the answer is yes, otherwise, you will soon find out how hard it is to survive and thrive in the online marketing world without one.

Secondly, if you already do have a content marketing strategy, does it include content curation?

Many online businesses don’t realise this, but content curation is an integral part of a good online marketing plan. It is considered the icing on the cake of your content marketing strategy.

In today’s blog post, we are going to discuss some very useful content curation tips, tricks, and tools that will help you with the process.

Ready? Let’s get started then.

Identify Your Target Audience and Their Pain Points

It does not matter whether you are starting with a content creation plan or a content curation strategy. Identification of your target audience always comes first.

It is, without any doubt, the most basic step every online business has to take. The sooner you do, the better it is for your business.

Anyway, before you start curating content for your target audience, identify who they are. Define your audience with the help of these four questions:

  • Who are the people that you want to curate content for? What are their demographics, preferences, niches, etc?
  • What are their pain points? What are the problems they face on a regular basis?
  • Which type of content can solve their problems?
  • Where does your target audience hang out? Is it a particular forum? Is it Quora? Is it Facebook, Twitter, Pinterest, or any other social media platform?

Answer these four questions before moving forward. It will save you a lot of time, efforts, money, and headache later on.

Focus On Categories

When an individual or online business start sharing content, it is very easy to start doing that in many different categories.

It is a mistake. Don’t do it.

The tip is to focus on a very particular category that your target audience would love to read about. You may be wondering why is it so important to pick a specific category?

Well, according to a study, 70% of people will only ever click on one topical category. So you will have to choose carefully.

Moreover, content curation is one of those areas where you actually want your target audience to label you as someone, e.g., ”the email marketing expert or the movie critic guy

That’s how you build authority.

Focus On Quality

In content curation, there really is no debate here.

Always focus on quality. Forget about how many pieces of contents you share (however, you will have to maintain a certain frequency) but the quality of content is much more important here.

You see, in every niche there are thousands of pieces published. Only when you start funneling the good content from the bad one, people will notice you.

Filter out the crappy blog posts published on the internet every day and start promoting the good ones – the really good ones. If you want to be successful at content curation, build a reputation of sharing the best content in your given niche. That’s the only long-term solution of building a loyal following of audience.


Sharing high-quality posts from the web builds your reputation. Sharing those pieces of contents consistently builds your audience.

Ideally, you should have a predefined frequency. You must define it in your content marketing plan. Once you have identified and set a good frequency for curating and sharing content, stick to it.

All the popular bloggers, influencers, and content curators have one thing in common. Their target audience knows what to expect from them and when.

Identify the frequency with which you’ll curate and share content and let your audience know about it.

Don’t Forget the Tools

The tools you choose for content curation will play a major role in your success.

I’ve listed a few very good content curation tools that will help you. However, depending on your specific plan and strategy, you may or may not use all of these tools.

Anyway, here are some tools that I highly recommend:

Final Words

Content curation can be tricky, mainly because so many other individuals and businesses are doing it.

However, not all of them are doing it perfectly. And if you apply the tips that you have read in this post, you are more likely to perform better than them.