How to Keep Growing Your Search Engine Traffic Despite Algorithm Updates?
Search engine algorithm updates can be really frustrating as they can easily halt your progress.
You may be doing everything right on your part, but SEO is a tricky business. And even a minor algorithm update can stop your progress, organic traffic, and search engine growth.
So how do you keep growing your search engine traffic despite all those algorithm updates?
Here is a brief guide to follow in 2015.
1. Focus on LDR
LDR, which is also known as, Linking Domain Relevancy is an important link-building factor. In fact, it has now become even more important than the Page Rank (PR).
What is it and how does it work? Here is a simple explanation.
A few years back, PR or Page Rank used to be the most important factor when it came to deciding which domains you need to generate backlinks from. However, PR is not the most important factor anymore. It’s LDR.
In simple words, the domains you generate backlinks from should be from the same niche as yours. If you are in the “mobile marketing” niche, you should not be generating backlinks from a “fashion website” or a “dog-related website”.
Google Penguin made sure that websites that generate backlinks from irrelevant websites were penalised the most. Here is a chart that shows how the Google Penguin update penalised websites with irrelevant backlinks.
2. Improve Your Website’s Loading Speed
Google has officially announced that a website’s loading speed is an important search engine factor now.
If you are struggling with search engine algorithm updates, it would be the right time to compensate with other factors, i.e. by improving your website’s loading speed.
Ideally, it should load in less than 2 seconds. If it does load within the first 2 seconds, then you are fine. However, if it takes more than 2 seconds to fully load, it may affect your search engine positions.
3. Be Mobile Compliant
Mobile-friendly websites are all the rage right now.
Google has released its new mobile-friendly algorithm update on 21st April, 2015. Moreover, Bing has also introduced its own mobile-friendly algorithm. And believe me, it does not stop here.
2015 is going to be the year when mobile traffic will officially surpass desktop traffic. Search engines know that and they will continue working to make websites more mobile-friendly.
However, there are still many websites that are not 100% mobile-friendly. If you can make your website truly mobile-compliant, you can easily leap ahead of all those websites. Currently, search engines — especially, Google — is paying a lot of attention to mobile-friendliness as an important search engine factor.
Just make sure your website is mobile-friendly and, most likely, you won’t hit a plateau with your organic traffic. You can also use this free Google mobile-friendly testing tool to evaluate your website.
4. Translate Your Website Into Multiple Languages
It may seem a rather difficult tweak, but it can easily bring you a lot more traffic. Moreover, because of its numerous indirect advantages, you may even get promoted in the search engine results page.
Let me explain.
First of all, by translating your website content into multiple international languages, you will be able to cater more traffic. It will increase the organic traffic you receive.
Secondly, when your website content has the option to be translated into other languages, you significantly reduce the bounce rate of your website. Lower bounce rate indicates that your website has what your target audience needs, and this encourages Google to promote your website in the search engine results.