It is a common strategy to run a few PPC campaigns to get some initial data for gauging audience interest and shortlisting keywords and ideas for the upcoming SEO campaigns. PPC campaigns can indeed offer a ton of valuable data to power ...

Google Maps has been serving its customers with various bits of important information for a while now. When you search for a restaurant, Google Maps displays photos, reviews, location, and ratings. One thing — that we didn’t even realize...

Businesses get positive reviews all the time. However, they do not always use those testimonials in the best way possible. The most common ways to use those positive reviews include: Taking their screenshots and sharing them on social ch...

In 2016, Google announced that approximately twenty percent of mobile queries were powered by voice search. It is estimated that by 2020, 50% of searches will be voice searches. Voice search is a growing trend; there is no doubt about th...