As mobile traffic and mobile search volume continue to increase, Google is constantly evolving and making necessary changes to improve the mobile user experience.
The product-oriented knowledge panels are the latest ones to be updated by Google.
As per the latest Google update, the knowledge panels, where products are shown whenever a mobile user searches for a product, now display a lot more information about the product, including the overview, third-party ratings, user reviews, and editorial reviews.
As you can see in the following screenshot, the knowledge panel now has a blue header and a new carousel which separately segments the product details and reviews. Moreover, there is also a ‘Stores’ tab. (more…)
If you are planning to start a new online ecommerce business, you’d probably be searching for a reliable eCommerce platform. Make sure you add ‘important SEO features’ in your research criteria.
You see, when we talk about building an eCommerce business, our focus instantly shifts to paid search mediums.
Don’t get us wrong. Paid search channels are very important in the eCommerce business arena. However, it does not undermine the value of free, organic traffic.
Yes, it’s hard to get free organic traffic from search engines for a new eCommerce online store. But if you do not even set yourself up for it, how are you going to get free traffic down the line? Is it wise to always rely on buying traffic?
Definitely not. (more…)
The holiday season is in full swing. Every year, this is the perfect time for small business owners to up their sales, conversions, and profits.
But there’s always a problem, isn’t there?
In the digital marketing world, the holiday season stands for more sales and growth opportunities, but it is too often marked with cart abandonment.
Since every consumer has a lot of buying opportunities all over the web, they are more prone to abandoning carts at the last moment.
How can you avoid that and convert most of your customers?
In this post, we discuss 6 efficient ways to avoid shopping cart abandonment this holiday season. (more…)