E-commerce is one of the fastest-growing aspects of the online marketing world. It gives an easy entry to smaller entrepreneurs and businessmen.
However, the competition is getting tough, and you need every tool in the box to succeed. Facing barriers in the form of small technical SEO issues shouldn’t be a challenge you face.
To help you succeed, here are 6 tips on how to do technical SEO on e-commerce websites.
During the Google Marketing Live summit, the company shared its plans for expanding the shopping experience for users. Now, Google users will be able to add items to a universal shopping cart from several services that Google offers. These services include Google Search, Google Images, and YouTube.
Here is what Google said:
“This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store and now directly on Google.” (more…)
Product pages are often the lifeblood of an online business. They educate readers what the product is all about, inform what benefits it offers and encourage sales.
But how do you optimise for a higher conversion rate as well as better search engine rankings?
Here are a few tips.