During the Google Marketing Live summit, the company shared its plans for expanding the shopping experience for users. Now, Google users will be able to add items to a universal shopping cart from several services that Google offers. These services include Google Search, Google Images, and YouTube.
Here is what Google said:
“This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store and now directly on Google.” (more…)
Product pages are often the lifeblood of an online business. They educate readers what the product is all about, inform what benefits it offers and encourage sales.
But how do you optimise for a higher conversion rate as well as better search engine rankings?
Here are a few tips.
Voice search has been a buzzword in the tech as well as the search engine optimisation world for quite some time now. With the mass introduction of smartphones, tablets, and now AI-assisted voice-assistants, such as Alexa and Google Home, voice search seems to be on the rise.
A recent study by Microsoft reveals that most people are using voice search. The report analyzed the usage of digital assistants and smart speakers.
Here are some other interesting stats from the report…