Shopping cart abandonment is a big issue for online e-commerce stores of all sizes — big or small. According to stats, shopping cart abandonment accounts for $18 billion in lost revenue every year.
In this blog post, we are going to share five tips for minimising the cart abandonment rate on your website, increase revenue, and improve your return on ad spend (ROAS) and return on investment (ROI). (more…)
Google Announces Free Google Shopping Listings
With the rising popularity of e-commerce, Google has decided to make an unprecedented move and offer free product listings on Google Shopping. This news comes amidst the growing threats to businesses and people across the world because of the COVID-19 global pandemic.
In the announcement blog post, Google acknowledged the growing dependency of people on digital commerce and the challenges businesses are facing worldwide. (more…)
In an attempt to improve user experience, Google Chrome will block “annoying” and “intrusive” video ads. These “video ads” are the ones that run before and during video playback.