Product pages are often the lifeblood of an online business. They educate readers what the product is all about, inform what benefits it offers and encourage sales.
But how do you optimise for a higher conversion rate as well as better search engine rankings?
Here are a few tips.
Voice search has been a buzzword in the tech as well as the search engine optimisation world for quite some time now. With the mass introduction of smartphones, tablets, and now AI-assisted voice-assistants, such as Alexa and Google Home, voice search seems to be on the rise.
A recent study by Microsoft reveals that most people are using voice search. The report analyzed the usage of digital assistants and smart speakers.
Here are some other interesting stats from the report…
As mobile traffic and mobile search volume continue to increase, Google is constantly evolving and making necessary changes to improve the mobile user experience.
The product-oriented knowledge panels are the latest ones to be updated by Google.
As per the latest Google update, the knowledge panels, where products are shown whenever a mobile user searches for a product, now display a lot more information about the product, including the overview, third-party ratings, user reviews, and editorial reviews.
As you can see in the following screenshot, the knowledge panel now has a blue header and a new carousel which separately segments the product details and reviews. Moreover, there is also a ‘Stores’ tab. (more…)