All businesses have finite resources. It mostly comes down to how well businesses use those finite resources to compete with other businesses in the industry.
Content marketing is no different.
You can only produce so much content with the resources (time and money) you have, which leads to an important debate, i.e.,
Ranking product pages can be a bit different than ranking long-form informative blog posts. Not everyone finds instant success with ranking high-value product pages.
In a recent SEO Office Hours session, a person who has been unsuccessfully working on product pages, asked Google’s John Mueller what he could do better.
The SEO mentioned that they have been doing SEO for an e-commerce website that has 30-40 products in total. They have been spending time on “regular back-linking process, on-page SEO, and structured data.”
According to them, their efforts on the company blog have yielded results, but it is the product pages that haven’t produced good results.
“It is just that the product page, they don’t rank well. They don’t rank at all.” (more…)
Shopping cart abandonment is a big issue for online e-commerce stores of all sizes — big or small. According to stats, shopping cart abandonment accounts for $18 billion in lost revenue every year.
In this blog post, we are going to share five tips for minimising the cart abandonment rate on your website, increase revenue, and improve your return on ad spend (ROAS) and return on investment (ROI). (more…)