Bing Ads to Support Expanded Text Ads
As you know, Google has been planning to roll out expanded text ads in the next few months. They have been testing the new expanded test ads for a quite a while now.
Bing Ads program managers announced on Tuesday that they will be supporting ETAs — or Expanded Text Ads — very soon. They even released the new UI to show ad creators how it would exactly look like after the change is implemented.
Here is a screenshot of the interface.
So, what changes the ad creators can now expect from Bing’s latest change in the direction towards expanded ads?
Here are a few of the important ones that matter the most:
1. Ad Title
The title of the Ad is around 25 characters at the moment. However, after the implementation of expanded text ads (ETAs), the ad title will be expanded to 60 characters. There will be two 30-character ad titles separated by a hyphen. You can see the new ad title in the earlier screenshot.
2. Ad Text
The text of the ad is currently limited to 71 characters. After the Expanded Text Ads become operational, the limit will be increased to 80 characters.
3. Display URL
The Display URL that is currently entered manually will be then automatically generated from final URL and customizable URL path.
So these are some of the major changes that Bing is planning to roll out very soon. What do you think of these changes? Do you believe they will help search engine marketers and digital advertisers?
Please share your thoughts with us.