Alt text or alternative text is used to describe an image on a web page to search engines as well as human visitors who do not see the image. Because search engines cannot properly read and understand an image, they use alt text to under...

One of the core focuses of Google is to keep the Google Maps information reliable. Understandably, if the information on Google Maps is not accurate and reliable, people would stop using it. Google recently published a report that reiter...

In a recent Google Search Central SEO Office Hours session, Google’s John Mueller once again reaffirmed the importance of internal linking and how it should be used to direct Google to things that are most important. Is Breadcrumb Struct...

Have you ever wondered about migrating a subdomain to the main domain? While the migration may make sense from a structural point of view and can also bring a few additional SEO benefits, it is not without potential issues. In fact, if t...