Do you know that 92 percent of website visitors usually have no intention of purchasing anything?  This is one of the reasons why so many website owners and marketers struggle with maintaining a profile return on investment (ROI). Drivin...

You might already be familiar with sitemaps, the importance of a sitemap for a website, and the role of a sitemap in facilitating search engine indexing and ranking in the SERPs. However, in case you have no idea about sitemaps, Google h...

Back in November 2016, Google introduced mobile-first indexing. As per this significant change, Google started using the mobile version of a website’s content to rank pages from that site, display snippets in the SERPs, and understand st...

Just like any other type of content optimisation, optimising videos for higher rankings also often starts with keyword research and selecting the right keywords that represent user intent. However, researching keywords for video optimisa...