URLs are important. In the search engine optimisation world, URLs can not only contain important keywords, but they also help search engines and users quickly understand what a page is about. By making URLs more search engine friendly, y...

Running PPC campaigns is an effective way to drive instant traffic and potential leads. When it all clicks, PPC campaigns can be extremely profitable and beneficial for most businesses. However, there are many potential issues you can co...

Links play an important part in search engine optimisation (SEO).  Before we jump into the more technical stuff, though, let’s first explain the two different types of links: External links Internal links

We know that content, loading speed, and URL changes may affect the search engine rankings of a web page. But what about the layout and structure of the page? Google’s John Mueller recently confirmed that changing the layout or structure...