How content benefits your business (and what to do)
Content is the lifeblood of any online business. Without high-quality and regular content, it is tough to imagine how an online business can succeed. The best part is that content is useful — in some way, shape, or form — in almost every...read more
What makes a content marketing strategy successful?
According to statistics, 91 percent of B2B online marketers use content marketing in some way, shape, or form to reach their potential and existing customers. However, a study by Marketing Profs and the CMI reveals that 63 percent of onl...read more
A beginner’s guide to recovering from core algorithm updates
Google’s core algorithm updates are not that uncommon. Google’s search algorithm can be updated multiple times a year, and it can leave many websites in tatters after. While the demotion in search rankings is a big nuisance, you can rec...read more
How to use Google Alerts in online marketing
Google Alerts is an excellent tool that can be used by almost anyone — regardless of the industry. It is especially beneficial for online marketers to keep themselves updated about what’s happening on the internet, what’s new in the indu...read more