4 Effective and Actionable Ideas to Drive Traffic from Facebook
There is no doubt it, Facebook is huge. For an online business, blog, or website, it can be a phenomenal source of traffic.
If you are looking to drive traffic to your website, Facebook has immense potential. From paid advertisements to using techniques that cost absolutely nothing, you have plenty of options to use, discover and experiment with.
In this post, we are going to discuss 4 free, effective and actionable ideas that you can use to drive traffic from Facebook today.
Let’s get started.
1. Make Sure Your Website is Visible
It is important to cover the basics first. So make sure your website is perfectly visible to your Facebook fans and target audience.
How can you do that?
Under your cover photo, there is an “About” section that shows a limited number of characters. In that “About” section, be sure to include your website address. For most website owners, it becomes the biggest traffic-driving source.
2. Include Images
Facebook users love images.
It is important to understand that if you want to drive traffic from Facebook, you need to increase user-engagement. More engagement means more vibe and exposure, which ultimately leads to more traffic.
It is a proven fact that Facebook posts with images bring 120% more engagement than posts which do not have images in them.
The idea is to make your images prominent, so you can get more likes, comments, and shares. All of that increased engagement will then translate into more traffic for your website.
3. Host Interesting Contests
Another great tip to drive lots of targeted traffic to your website is to host interesting contests. You can either host such contests on Facebook or you can host them on your blog and then promote them on Facebook. The choice is yours.
However, it is recommended to try both the techniques and see which one works best for you and your specific business and target audience.
When hosting contests, a great tip is to include the image of your prize. This increases the interest of your audience and the amount of shares your link receives.
Hosting successful contests can be a bit tricky. Here is a guide to get you started.
4. Weekly Wrap-ups
Most of your Facebook fans will not be able to keep up with your blog updates. However, you need them to follow you and your blog for the entire week, because that’s how you consistently generate more traffic via Facebook.
But as it is quite difficult to keep the engagement rate high for the entire week, a great tips is to do a weekly wrap-up at the end of the week to compensate the lost traffic.
The tip is to compile all your blog posts for the current week and post it on Facebook. This usually works well if you do it at the end of the week.
Here is an example.
Facebook has immense potential, but it may require some time, dedication, and a loyal fan following to be able to drive a substantial amount of traffic on a regular basis.
You can improvise or use the ideas mentioned above to clearly have an edge over your competitors.