4 Content Creation Skills We Can Learn From Famous Bloggers
Blogging can be difficult.
Writing doesn’t come naturally to everyone. But for a website owner, it is such an important part of the business that you simply can’t ignore it.
I’ve seen many business owners give up because they don’t think they are an excellent writer. The good news is that you don’t need to be a terrific writer in order to become a successful blogger.
There are many amazing bloggers we know about. Are they all exceptional writers? Not really. They are very good at writing, but not all of them are perfect and exceptional. But they are still some of the most popular bloggers out there.
In this post, we try to analyse what we can learn from these famous bloggers and apply to our content creation processes.
1. You Don’t Have To Be Perfect!
The best thing about blogging is that your writing doesn’t have to be perfect. For most of us, that is a big relief!
If you have been putting off blogging because you don’t have a huge vocabulary or perfect grammar, you really don’t need to worry about it. If you have something important to say, and if you can say it to your target audience in a reasonable way, that is often more than enough.
For instance, Bamidele Onibalusi is a very popular blogger from Nigeria. He writes in his second language — which is not 100% perfect in terms of grammar or vocabulary. But still, he has written and published over 200 blog posts on some of the most popular blogs on the web.
He has a huge following of people who are always interested in what he has to say.
Bamidele teaches us that you don’t need to have perfect grammar or vocabulary in order to create amazing content and become a successful blogger.
But it doesn’t mean that you can write gibberish and still get away with it. Make sure that your content conveys its messages properly, and your readers are able to extract all the information without any difficulty.
More often than not, that is enough. You don’t need fancy words or complex sentence structures to stamp your mark in the blogging world.
2. Simple Is Always Better
Famous bloggers, such as Brian Dean, Ramit Sethi, and Neil Patel, write so simply that even a 10-year old can understand.
Is that an exaggeration? No, not really.
According to the Flesch-Kincaid grade level scale, they write at about the 4th-grade level. This means that an average 10-year old kid can literally understand what they are saying in their blog posts.
In case you don’t know, the Flesch-Kincaid grade level scale is a test to analyse the complexity level of your writing.
Many bloggers try to impress their target audience with complex writing and words. It is not recommended at all!
Blogging is all about simplicity. If you can convey your message without being complex in your writing, you are more likely to be successful in the blogging world.
3. Even Sophistication Should Be Simple
As I mentioned in the previous point that writers like Brian Dean and Ramit Sethi write a 4th-grade level. They do that, because they want to create very simple content so everybody can understand it.
There are some bloggers, such as Michael Hyatt, who write at a more sophisticated level.
So, are those bloggers breaking the rule of simple writing?
No. Not at all.
Because if we analyse Michael Hyatt’s writing closely, we realise that even though he writes at a more sophisticated level, it is still only at a 7th-grade level.
Here is a chart that compares a few bloggers (Brian Dean, Ramit Sethi, Michael Hyatt) and the complexity level of their contents.
4. Addressing Your Audience Is Important
When you create content and write your blog posts, you should think about your readers, not yourselves.
It is an important writing rule that most of the famous bloggers are applying to their writing successfully. We can learn from it and use it to improve the content we create.
For instance, here is an example of one of Seth Godin’s blog post. Take a look at see how many times he has successfully addressed his readers by using the word “you”.
Approximately 10% of the total words consists of the word “you”. However, Seth Godin is a genius, and not everybody can pull this off. But here is an important lesson for you about blogging and content creation that addressing your audience is important.