You may have seen review snippets appear directly in the SERPs as a part of the search result or as part of a knowledge panel. The review snippets are an important aspect of rich results that conveys valuable information to readers without them having to click on a web page.
This is how Google defines a review snippet:
“A review snippet is a short excerpt of a review or a rating from a website, usually an average of the combined rating scores from many reviewers. This is one of the most used structured data types on the web, used by millions of web sites for many content types such as Book, Movie, Event, Product, and more.”
Now, according to a recent announcement by Google, Google Search Console will have multiple new reports related to review snippets. This will help webmasters understand the importance of review snippets and other pertinent information, such as performance, errors, and warnings.
Google Search Console will show the following three reports on review snippets:
1. Review snippet in Rich Results test
You can now use the Rich Results test tool to test your review snippets structured data after you have that to your web page. This report will show potential errors or important suggestions related to your structured data.
2. Enhancement report
Google Search Console will also display errors, warnings, and valid pages for reviews implemented on your website.
You can also use the enhancement report to trigger Google to recrawl affected pages once you have fixed issues.
3. Performance report
With the performance report, you can now view important metrics, such as impressions, clicks, and the click-through rate produced by your review snippet pages.
You will also be able to filter the data and see exactly which devices and countries your traffic is coming from. You can also see the queries and pages driving that traffic.
These new tools in Google Search Console will help webmasters review the performance of review snippets and identify and fix any potential issues with the structured data.
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