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How Facebook is improving its news feed ranking

April 30, 2021 by Alfie Lewis

Facebook just shared some of their plans regarding how the Facebook news feed will work and improve to give users more relevant content and what they want to see more of.

Over the next few months, Facebook will be updating its news feed to provide Facebook users more relevant content. To achieve that goal, Facebook is gathering feedback from users.

The end result will be based on four different signals driven by user feedback.

Those four signals are:

1. Is this post inspirational?

Who doesn’t like more inspirational and uplifting content on their Facebook news feed — especially in these trying times.

One part of the feedback survey will ask people if they found posts inspirational. Based on that feedback, Facebook will recognize posts as inspirational, and that signal will be incorporated and considered for future news feed rankings. 

2. Is this post interesting?

To keep engagement high, it is important for Facebook to show highly relevant content to its users. After all, no one engages with content that they are not interested in.

So Facebook is planning to ask people if they are interested in certain topics and if they would like to see more posts on their news feed about those topics.

Based on that feedback, Facebook will be able to rank and prioritize content in users’ news feeds.

Posts that are more interesting to users will appear closer to the top. Moreover, we can also expect more posts around those topics that users mark as interesting.

3. Do you want to see less of these posts?

Facebook wants to know which posts are not interesting to the majority of people so it can deprioritize them in the news feed rankings.

This feedback will be gathered by how people react to certain posts. For example, a post will be deprioritized if it gets lots of angry reactions.

4. Do you want to hide this post?

Facebook users can hide posts that they do not like, but Facebook is making it even easier to do so.

How Facebook is Improving it's News Feed

This will also serve as a ranking signal to improve the news feed experience.

Here is what Facebook said about this feedback process:

“While a post’s engagement — or how often people like it, comment on it, or share it — can be a helpful indicator that it’s interesting to people, this survey-driven approach, which largely occurs outside the immediate reaction to a post, gives a more complete picture of the types of posts people find most valuable and what kind of content detracts from their News Feed experience.”

This news feed rankings will be adjusted over the next few months, based on the feedback Facebook receives from users.

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Alfie Lewis

How To Market Your Business During The Corona Virus COVID-19 Outbreak 2020

March 19, 2020 by Josh Hamit

The information in this guide has been put together based on research showing the effects of the corona virus outbreak on businesses in China – and reports from Harvard Business School and other outlets on how best to market, maintain and grow a business during a downturn in the economy.

During this challenging time, we are offering local businesses free digital marketing advice.

Please get in touch with us via our contact form and read through our short guide below for more information.


How To Market Your Business During The Corona Virus COVID-19 Outbreak 2020

Amidst the panic and mayhem surrounding the current corona virus outbreak, a unique opportunity for your business awaits.

As the economy is hit and restricted movement of the population is likely to continue for weeks to come, now is still the time to invest in the future of your business.

  • The use of social media and Google to find products and services is up.
  • Consumer online activity is on the rise.
  • Data published on eMarketer shows an increase in usage of mobile apps, social media and search of around 20% in China. The same behaviour is expected in the UK.

Through the use of digital marketing you can reach your customers, wherever they are, at a time when they need you most.


Marketing In A Downturn

When a recession or epidemic hits, marketing is typically one of the first activities businesses are tempted to stop to save costs.

This is a mistake.

(more…)

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Josh Hamit

Advertisers can now promote YouTube live streams as Google display ads

June 24, 2019 by Naim

Google has introduced a new ad format, which would allow digital advertisers to promote YouTube live streams as Google display ads across screens and devices.

A particularly interesting feature is that users will be able to interact with the video (ad) with familiar YouTube player controls. They could:

  • Preview the live stream
  • Watch the ad in full screen
  • Control the sound volume
  • Use the mute functionality
  • And exit when they are done to continue using the website

(more…)

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Naim