A new report by Marin Software shares valuable data on digital advertising in 2019. According to the report, paid search continues to be the dominant digital advertising channel in 2019 with 39% of the total budget spent by online advertisers.
Having said that, advertisers are now spending more money on other advertising channels than they did in 2018, the report reveals.
According to Marin Software, the report is based on a survey that included more than 450 B2B and B2C digital marketing professionals in the United States and the United Kingdom.
Here are a few interesting insights we learned from the report.
Google Ads is an advertising platform that lets you pay to have your website listed on Google. Known as Google AdWords once upon a time, the advertising platform is a form of PPC (pay per click) that only requires you to pay if someone clicks on your ad; you don’t actually pay simply for your advert to appear on Google.
Here are 10 reasons why you should consider using Google Ads to promote your website to expand your customer base and generate leads and sales.
Why do online users click on search ads?
Are they aware of the fact that they are clicking a search ad? Moreover, are they even aware of the difference between an organic listing and a paid ad. Surveys reveal that most consumers aren’t aware of the difference.
Having said that, there are certain factors that are always working in the background and affecting an average user’s decision of clicking an online ad.
In this blog post, we are going to explore some of the major reasons why people click on search ads and what you can do to improve the click-through rate (CTR). (more…)