Running PPC campaigns is an effective way to drive instant traffic and potential leads. When it all clicks, PPC campaigns can be extremely profitable and beneficial for most businesses.
However, there are many potential issues you can come across when running a PPC campaign. One of the big ones is when your PPC leads do not convert.
In this article, we highlight a few reasons why your PPC leads may not be converting and what you can do to resolve that problem.
Google recently slipped an update that will likely irk most Google Ads advertisers and SEMs.
According to this update, Google will show less search term query data and will instead only show the terms that were searched by a lot of people.
Here is what a notification by Google said: (more…)
A new report by Marin Software shares valuable data on digital advertising in 2019. According to the report, paid search continues to be the dominant digital advertising channel in 2019 with 39% of the total budget spent by online advertisers.
Having said that, advertisers are now spending more money on other advertising channels than they did in 2018, the report reveals.
According to Marin Software, the report is based on a survey that included more than 450 B2B and B2C digital marketing professionals in the United States and the United Kingdom.
Here are a few interesting insights we learned from the report.