Why do online users click on search ads?
Are they aware of the fact that they are clicking a search ad? Moreover, are they even aware of the difference between an organic listing and a paid ad. Surveys reveal that most consumers aren’t aware of the difference.
Having said that, there are certain factors that are always working in the background and affecting an average user’s decision of clicking an online ad.
In this blog post, we are going to explore some of the major reasons why people click on search ads and what you can do to improve the click-through rate (CTR). (more…)
When it comes to Google AdWords and ad optimisation, how much do you trust Google’s machine learning over manual optimization and A/B testing?
Most online marketers would prefer manually running A/B tests and optimizing Google ads, but Google wants to change that.
A new tool has been added to Google AdWords that would allow online advertisers to forecast the reach and frequency of their YouTube ads.
With the latest Google AdWords Reach Planner, advertisers will be able to build more effective media plans on YouTube. It’s a welcome addition to Google AdWords.
In addition to YouTube ads, the Reach Planner tool will also forecast ad performance across Google’s video partners. In other words, you will be able to get unique reach for all video formats, all audiences, and across all the different devices. (more…)