When it comes to Google AdWords and ad optimisation, how much do you trust Google’s machine learning over manual optimization and A/B testing?
Most online marketers would prefer manually running A/B tests and optimizing Google ads, but Google wants to change that.
A new tool has been added to Google AdWords that would allow online advertisers to forecast the reach and frequency of their YouTube ads.
With the latest Google AdWords Reach Planner, advertisers will be able to build more effective media plans on YouTube. It’s a welcome addition to Google AdWords.
In addition to YouTube ads, the Reach Planner tool will also forecast ad performance across Google’s video partners. In other words, you will be able to get unique reach for all video formats, all audiences, and across all the different devices. (more…)
Did you ever notice that most successful online businesses use pay-per-click marketing?
Although many online business owners see PPC ads as a pit for losing money, there are many who are successfully banking on PPC ads to run and sustain a profitable business.
They have perfected their PPC ads are now reaping the rewards.
Apart from optimising their bid strategy, they have also perfected one more — and often neglected — aspect of successful PPC campaigns.
The copy of the ad. (more…)