Google Ads is an excellent way to drive traffic to your website, generate MQLs, and increase sales and revenue. However, Google Ads can also be a very expensive advertising channel if you do not know what you are doing.
The basic idea is that you bid on relevant keywords and compete with other businesses to get a spot on the top of search engine results pages.
However, the key thing to understand here is that money isn’t the only factor that plays a role in the bidding process. Ad relevance is an equally important factor.
Moreover, if your ad is highly relevant, you will be paying less money than your competitors. That’s why improving Google Ads relevance can be a major differentiator between a failed and a highly successful Google Ads campaign.
In this blog post, we will discuss more about Google Ads relevance and quality score, and what you can do to improve the quality score and, therefore, reduce the amount you pay for ads. (more…)
Running PPC campaigns is an effective way to drive instant traffic and potential leads. When it all clicks, PPC campaigns can be extremely profitable and beneficial for most businesses.
However, there are many potential issues you can come across when running a PPC campaign. One of the big ones is when your PPC leads do not convert.
In this article, we highlight a few reasons why your PPC leads may not be converting and what you can do to resolve that problem.
Google recently slipped an update that will likely irk most Google Ads advertisers and SEMs.
According to this update, Google will show less search term query data and will instead only show the terms that were searched by a lot of people.
Here is what a notification by Google said: (more…)