Google recently slipped an update that will likely irk most Google Ads advertisers and SEMs.
According to this update, Google will show less search term query data and will instead only show the terms that were searched by a lot of people.
Here is what a notification by Google said: (more…)
A new report by Marin Software shares valuable data on digital advertising in 2019. According to the report, paid search continues to be the dominant digital advertising channel in 2019 with 39% of the total budget spent by online advertisers.
Having said that, advertisers are now spending more money on other advertising channels than they did in 2018, the report reveals.
According to Marin Software, the report is based on a survey that included more than 450 B2B and B2C digital marketing professionals in the United States and the United Kingdom.
Here are a few interesting insights we learned from the report.
Google Ads is an advertising platform that lets you pay to have your website listed on Google. Known as Google AdWords once upon a time, the advertising platform is a form of PPC (pay per click) that only requires you to pay if someone clicks on your ad; you don’t actually pay simply for your advert to appear on Google.
Here are 10 reasons why you should consider using Google Ads to promote your website to expand your customer base and generate leads and sales.