Backlinks are an integral part of any search engine optimisation (SEO) campaign. It is believed that backlinks are in the top three most important search engine ranking factors for Google.
However, acquiring high-quality backlinks and building a strong backlink profile isn’t the easiest job. Therefore, maximizing the impact of backlinks and your link-building program is of utmost importance.
Here are a few tips on how to do that.
In an awesome move, Bing has updated its backlink research tool with information on competitor data. For reference, Google does not give this information to its users.
Google 0 – Bing 1
The new and improved backlink research tool by Bing now has more information than ever, including:
- The top anchor text
- Unique top referring domains
- Links on a page per page level
Are dofollow links necessary for rankings? Can nofollow also be useful, or should those links just be discarded?
Google’s John Mueller recently clarified some common misconceptions about dofollow links, nofollow links, search engine rankings, and more.
In a Google After Hours Office Hangout, a webmaster asked the following question: (more…)