How to maximize the impact of your link-building campaigns

January 5, 2021 by Luke Harniman

Backlinks are an integral part of any search engine optimisation (SEO) campaign. It is believed that backlinks are in the top three most important search engine ranking factors for Google.

However, acquiring high-quality backlinks and building a strong backlink profile isn’t the easiest job. Therefore, maximizing the impact of backlinks and your link-building program is of utmost importance.

Here are a few tips on how to do that.


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Luke Harniman

Bing has updated the backlink research tool with competitor data

June 25, 2020 by Naim

In an awesome move, Bing has updated its backlink research tool with information on competitor data. For reference, Google does not give this information to its users.

Google 0 – Bing 1

The new and improved backlink research tool by Bing now has more information than ever, including:

  • The top anchor text
  • Unique top referring domains
  • Links on a page per page level


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Google’s John Mueller explains do-follow links, rankings, and SEO misconceptions

April 21, 2020 by Naim

Are dofollow links necessary for rankings? Can nofollow also be useful, or should those links just be discarded?

Google’s John Mueller recently clarified some common misconceptions about dofollow links, nofollow links, search engine rankings, and more.

In a Google After Hours Office Hangout, a webmaster asked the following question: (more…)

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