Welcome to our 16 chapter, 13,000 word guide to Local SEO. We believe this is the most comprehensive Local SEO guide on the ‘net.
Please read through at your leisure, or download the PDF version of this guide here.
Table of Contents:
- Introduction to Local SEO
- Google My Business Setup and Optimisation
- Bing Places Setup and Optimisation
- Keyword Research for Local SEO
- On-Page SEO Best Practices for Local SEO
- How to Create Schema Tags & Place It On Your Website
- The Definitive List of Local SEO Ranking Factors
- Local Citations
- Optimising To Rank In Local Map Pack Results
- Building Credibility and Reviews
- Backlink Building Strategies for Local SEO
- Google Analytics and Google Search Console Setup
- How to Run a Local SEO Audit On Your Website
- How To Audit Your Competitor’s SEO
- How To Track The Progress Of Your Local SEO Campaign
- Bringing It All Together
Search engine optimisation (SEO) and search engine marketing (SEM) often need a big budget. You have to test many things before identifying the ones that actually work and produce results.
If you don’t have a lot of money to spend, you will most likely struggle to get off the ground.
If you are struggling with this, here are 6 tips for you to get started with SEO and SEM and produce great results even with a tight budget.
Traffic is often the center point of any content and SEO strategy. While many websites publish content to educate readers about industry news or inform them of new product announcements, the main focus of most websites is often increasing the traffic volume.
Most of the efforts, time, and money is served towards achieving this goal. However, if you have managed a website for a decent period of time, you’d have realised that you lose most of that traffic never to return.
Traffic visitors come from a variety of sources: direct, social channels, search engines, etc. And a huge majority of that traffic never comes back to your site.
We all know that retention of a customer or visitor is almost always cheaper than acquiring a new one. So, what’s the best way to maximise the benefits of that content and SEO strategy and retain some sort of connection with those random website visitors?
The answer is an email marketing list.
In this blog post, we discuss how to use your content and leverage it to build an email list that you can later optimise for getting more free traffic, testing products, and increasing sales and profits.
Here are a few tips to follow: