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How to analyse local organic search competition

Competitor analysis is an important aspect of online marketing and search engine optimisation (SEO). It is especially important for small and medium-sized local businesses because they often lack the budget and time to test different thi...

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April 19, 2022 0 comments
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Google’s John Mueller shares tips on how to use alt text

Alt text or alternative text is used to describe an image on a web page to search engines as well as human visitors who do not see the image. Because search engines cannot properly read and understand an image, they use alt text to under...

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April 11, 2022 0 comments
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What is NAP consistency? And why is it so important for Local SEO?

What is NAP consistency? NAP is an acronym that stands for the name, address, and phone number of a location-based business. Here is an example of NAP. John Doe’s Gardening Company, 19 High Street, Bromley, BR11AB https://www.johndoegard...

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April 11, 2022 0 comments
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How Google moderates Google Maps reviews

Fake or abusive Google Maps reviews have always bothered local businesses. Recently, Google shared insights into how Google handles these reviews that some users leave for local businesses on Google Maps. According to the explainer that ...

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April 4, 2022 0 comments
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