In a recent announcement, Bing has confirmed that it now supports language targeting at the campaign level. The change now brings Bing’s language targeting in line with what advertisers experience in Google Ads. As a result, importing ads from Google Ads to Bing Ads has now become much smoother.
Here is a brief summary to catch you up with what’s new.
Language targeting at the campaign level
When creating Bing ads, marketers now have the option to target multiple languages at the campaign level. Previously, advertisers could only target language settings at ad group level. It meant that language targeting options had to be carried through multiple ad groups — which was often ineffective and unproductive.
This practice of targeting language was also not in line with how Google Ads work. As a result, importing ads from Google Ads to Bing was not a smooth process at all.
The latest update has made importing ads from Google to Bing much simpler.
Can I set language targeting at ad group level?
Yes, users now have the option to set language target either at ad group level or the campaign level.
How many languages can I select?
Bing ads allow 12 languages to be selected either at ad group level or at the campaign level. These languages are:
- Traditional Chinese
- Portuguese (Brazil)
How to set language targeting at the campaign level?
This can be done easily in just two steps:
- Set up your ad campaigns with the languages you want to target. You can either target one or multiple languages.
- When setting up your ad groups, select ‘Use the campaign settings.’ That’s it.
The ability to target multiple languages at campaign level will help advertisers be more productive and efficient — especially if they are trying to import ads from Google Ads.
With multiple language targeting, advertisers can also reach more customers, create awareness in multiple regions, and show more customer-friendly and targeted ads.
The ability to target multiple languages is also important because Bing does not translate your ads into different languages. It recommends creating ads in the different languages you’re targeting. This latest update will simplify that process.
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