What is Google Ads relevance, and how to improve it?
Google Ads is an excellent way to drive traffic to your website, generate MQLs, and increase sales and revenue. However, Google Ads can also be a very expensive advertising channel if you do not know what you are doing. The basic idea is...
read moreGoogle’s expanded ‘About This Result’ panel shares insights into search ranking factors
Google is expanding the ‘About This Result’ panel with more information. Interestingly, this new information can help SEOs get meaningful insights into why a particular result was chosen and served. This information regarding the search ...
read moreHow revamping a website can affect search engine rankings
A website may have to be restructured or revamped for a variety of reasons: capturing new markets, repositioning, rebranding, etc. And while revamping or rebranding a website may seem harmless, it may have a significant impact on search ...
read moreGoogle Begins Rolling the July 2021 Core Algorithm Update
These Google core algorithm updates have become like London buses — one immediately after another. Google just rolled out a couple of updates in June — one of which was a core algorithm update. The core update was then followed by two sp...
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