5 habits that can make content teams successful
Every business wants to have the best content team, but how do you achieve that goal?
Knowing what habits and processes the best content teams share and follow is an excellent first step towards that.
In this post, we list five habits that can make content teams successful. Does your content team follow these habits, processes, and practices?
Let’s find out.
Abandon disorganized workflow. The best-laid plans can get messy once they get stuck in delayed timelines and unchecked workflow.
After establishing a workflow process, make sure it’s communicated properly, so everyone is aware of the expectations and ensure there is no pending work down in limbo. A little help from technology tools like ClickUp or Slack can also help keep the content production team on track.
It is important to note that organized workflow is much more than just having project management or internal communication software. It is about defining how your content team works, what the priorities and roles of each team member are, and having full visibility into every part of the process.
Clear definition of individual roles
When building content plans and workflows, an important part is to thoroughly define the roles of each contributor in the team. Clear communication with each individual team member is the key to becoming more effective and productive as a whole.
Without a clear definition of roles, multiple team members might work on the same task. Unless that is intentional, it will only cause confusion and disruption, not to mention a waste of resources if multiple people are working on something that a single team member could handle.
Definition of roles also helps significantly when it comes to creating the aforementioned workflow. Successful and productive content teams divide their workflows into several phases (e.g., research, writing, editing, publishing), and assign each phase to a separate team member to keep things moving.
Attention to detail
A content team cannot be successful without being attentive to detail. There are so many moving parts in the content production process — from research to writing to editing — that it requires careful attention.
- Who are you writing for?
- What are their problems?
- Are you picking the right topics?
- Are you picking the right keywords?
- Are you structuring your post correctly, so it increases engagement and traction?
- Are you selecting the right CTA?
All these goals are achieved with careful attention to detail. And with attention to detail comes quality — which is one of the two core pillars upon which successful content teams are built.
The second part of that equation is quantity. And quantity comes with consistency and productivity.
Consistency is especially important for content teams as infrequent publishing may also have a negative effect on SEO and, therefore, organic traffic, conversions, sales, and revenue.
For content teams, consistency usually comes in the form of planning and executing on a content calendar.
Here is a guide on content calendars if you are interested.
Automation is a crucial component of productivity. Considering how important it is to consistently produce content, it helps successful content teams achieve that goal.
For instance, a content team can create social content and automate social posts by queuing them up with a tool like Buffer.
Similarly, you can also create marketing email campaigns, set up an email flow, and automate it based on triggers.
Small actions and automations such as these can be incredibly helpful when managing a high workload. It gives content teams opportunities to spend more time improving the quality or increasing the quantity of content they produce.
Both of which may translate into higher productivity, increased traffic, and more conversions.
There is a lot of competition out there for online businesses, and content is one of those defining online marketing aspects that can help you stand apart, drive traffic, and outdo your competitors.
But for that to happen, you need a highly efficient, effective, and productive content team.
To summarize, following are the five habits that can make content teams successful:
- They are well organized and follow a defined workflow.
- They define individual roles clearly.
- They are attentive to details.
- They produce content consistently by following a well-made editorial calendar.
- They try to automate as many things as possible to ensure high productivity.