Images have always performed better than text-only statuses on Facebook. Now the trend is shifting more towards using videos.
Videos are the “new images” on Facebook.
They get significantly more traction, engagement, and views than images or text-only posts.
However, videos aren’t easy to create. More importantly, it is possible to invest a lot of time and effort in creating and sharing a video that doesn’t generate the expected results for you.
That’s a disappointment you want to avoid!
So, to eliminate that possibility for you, we share 4 quick hacks for getting great results with Facebook videos. By using the suggestions in this article, you will get significantly better results with Facebook videos.
1. Use Text in Your Videos
Approximately 85% of Facebook videos are watched without sound.
What does it tell you?
It tells you that you can’t solely rely on audio to convey the message of your video if it is being heard, on average, by only 15% of the total views.
Despite having a great audio script, you will require text to convey the most important message. The text could take the form of general captions/subtitles or snippets of text as part of the animation.
Once you have created your video, show it to a few people without the audio. See if they can get the full message that you wanted to convey.
By using this very simply trick, you can instantly improve the impact each of your video gets.
2. Focus on a Single Message
Before you create your video, determine answers for the following two questions:
- Who is your target audience?
- If you have to choose only thing, what will be the single most important thing they’d like to hear through your video?
That will help you zero in on a single message — which is a crucial aspect of creating a successful Facebook video.
Your message or aim of the video could be anything, e.g., entertaining your audience, announcing a product update, introducing a new feature, launching a new business, etc.
It is important to just make sure that the content of your video isn’t all over the place. Zeroing in on a single message will help you create a more impactful video with a narrowed focus. Viewers will be able to grasp and remember the message more efficiently — which would lead to increased views, leads, and sales.
3. Customize Your Video for Facebook
When it comes to utilizing videos on Facebook, a more common practice is to share the ones you already have. While there is nothing wrong with this practice, customizing and tweaking your existing videos a little bit for Facebook may bring better results.
For instance, you could add a different soundtrack, ask a question, etc. Additionally, when it comes to the copy that would accompany the video, you can experiment with the text length, start with a question or statistics, or add an emoji.
By making a few simple changes like these, you can transform your existing videos as if they were meant to be shared on the Facebook platform.
4. Start Powerfully
If you want to create a video that garners the most attention and engagement, you will have to start powerfully.
According to numbers shared by Facebook, nearly 65% of people who watch the first three seconds of a video will watch at least 10 seconds of it. Moreover, almost 45% will watch the video for up to 30 seconds.
It proves how important the first 3 seconds are. First impressions really do matter.
We highly recommend tracking the average viewing time of your video by checking the “Video Average Watch Time” in Facebook Insights. Additionally, you should focus more on creating powerful, short, and simple videos to grab their attention. Creating videos around a single message will help you create more focused and shorter videos. Furthermore, try to appeal to the emotions and curiosities of your target audience.
People who get emotionally attached are more likely to watch the rest of your video.
Facebook videos can take more time and efforts to be readied. However, they can get a lot more traction and engagement than images or text-only posts. Videos are also a great way to create a variety in the posts you publish.
However, nobody wants to invest in a video that doesn’t work.
Use these 4 quick hacks to get significantly better results on Facebook. And if you have any questions, feel free to contact us.
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